The Peel Region is ideally situated to prosper in the growth and economic benefits of trails. Being only an hour from Perth, the Peel Region has spotted an opportunity to significantly increase tourism market share through developing and promoting the wide range of trails that are on offer.
Peel is already home to iconic West Australian adventure destinations such as the Bibbulum Track and Munada Biddi Trail, but today a world-class trails network is under development. It will feature over 150km of new mountain bike, walking and canoeing opportunities.
As the Peel trails hub, Dwellingup is set to become a nationally accredited trails town, eventually hosting international events. Kicking off this new chapter for the former mill town, Dwellingup has just completed the development of a new visitors centre and rider-focused recreation precinct.
With lots of opportunities in the trails market, a Peel Regional Trails Strategy (PRTS) has been developed to guide future strategic investment in trails recreation, tourism and event development across the region. The Strategy reflects the aspirations of the Peel Region to become an economically, environmentally and socially sustainable trails destination.
Mandurah and the Peel region is no longer the sleepy holiday town that it once was, it is fast transforming into an international travel destination for adventure, food and family fun.
In the last four years, visitor expenditure has surged by 47%, with 40,000 international visitors, 3.23 million day-trippers and 690,500 overnight visitors choosing Peel in 2019. This growth is a reflection of recent investments in tourism infrastructure and the launch of destination marketing, but this is just the beginning.
By 2022, Mandurah Foreshore will be reimagined with a $22 million upgrade including estuary pool, circular floating jetty platform, expanded boat parking facilities, international level skate park and a destination play space overlooking the estuary. Coupled with a jam-packed events calendar, including Western Australia’s largest festival, Crab Fest, as well as continuing support and development of emerging and established tourism businesses, Peel is putting itself on the map in a big way.
Outside the city, Peel’s trails have mountain bike enthusiasts, canoeists and hikers travelling from around the world to explore. The Peel is set to prosper in the growth and economic benefits of trails with the implementation of the Peel Regional Trails Strategy.
Being only an hour from Perth, the Peel Region has an opportunity to significantly increase tourism market share through developing and promoting the wide range of unique experiences on offer.
With the total projected population of Peel expected to grow to approximately 212,000 by 2031, it is inevitable that the demand for health care will increase as well. The rise in population is likely to result in moderate demand for general practitioners across the whole of Peel, with the greatest demand in Mandurah and Serpentine-Jarrahdale.
In particular, the already above-average 70+ age group is set to soar. The population forecast shows an increase of 96% for 80-84 years of age and a 88% increase for 85 years and over. With the elderly population growing by thousands over the coming years, there will be an increased demand for residential, home and restorative care. This is especially the case for areas outside of Mandurah, where existing facilities are concentrated. Serpentine-Jarrahdale is expected to see a 186% growth in the 70+ population, with a 50% increase predicted for Murray. Investment in residential care in Serpentine-Jarrahdale and Murray is a major opportunity to support the increasing numbers requiring full-time care and allow residents to remain in their community. Many of Peel’s senior population were attracted to the region for its enviable lifestyle, and as they age the desire to stay in their community and within close proximity to family will remain.
Peel’s vision for the future is focused on creating a strong, vibrant and resilient community, therefore it is important that this essential service meets the needs of the region’s people. The demand for quality health care is growing in strength, as too is the available workforce, and government support.
The Peel Agri-Innovation Precinct will provide a unique opportunity for enterprises and start-ups to access new technologies, test and build new products, and initiate access to new domestic and export markets. The Precinct will become the centre of excellence for research, development and commercialisation of new ag-technology and value-added food products.
The Agri-Innovation Precinct is designed to be the leading agri-business hub for university-led research, science, innovative food production and processing and will provide common access facilities including:
• Science laboratories
• Commercial kitchen and small batch production facilities
• Food product and research facilities
• Cold and dry storage
• Offices and co-working spaces
• Warehousing, packaging, distribution and incubator space
An integrated hub, the Business Park and Food Zone will energise the local economy through innovative agri-business while also protecting the productive capacity of our soil and water resources, and maintaining WA’s world-class biosecurity system to deliver clean, safe and premium products long into the future.
The Peel Business Park is set to transform the region’s economy by building opportunity through industry. It will be a place of productivity; where business, industry, training, research and development come together.
As a key component of the Transform Peel program, which includes the Peel Food Zone and Peel Integrated Water Initiative projects, this 1,000-hectare estate will provide the ideal home for food manufacturing and processing industries, logistics enterprises and complementary commercial and light industrial activities.
Just 10 kilometres north-east of Mandurah in the Shire of Murray, the Peel Business Park is the gateway to the Peel agriculture region. The strategic location is in close proximity to primary producers and export markets with access to major transport corridors, including the Kwinana Freeway, Busselton, Kwinana and Fremantle Ports and key airports.
The Peel Business Park will feature Australia’s first industrial renewable energy microgrid, providing businesses within the park a saving of around 30% off their annual power bills, and with State and Federal Government’s contributing more than $65 million into the project to enable common-use headworks infrastructure (roads, gas, power, water, sewage, telecommunications and common use facilities) to the site, we’re now ready for private investment to shape this business park into a WA innovation hotspot.
Peel is the heart of Western Australia’s equine industry. Home to the greatest horse population in Western Australia, Peel’s enthusiastic and vibrant equine culture is growing. Peel has been identified by Racing and Wagering WA as the premier location for the expansion of the equine industry in regional WA, with huge potential for intensification, agglomeration and growth of the equine industry over the long term. The number of horse-owning households in Peel is forecast to grow by almost two-thirds to 18,000 properties agitating horses in 2050.
The Peel region is known for its extensive bridle trails, attracting over 8,000 local and regional equine-tourists each year to explore the national parks and natural beauty of the Peel environment. The region has almost 70 equestrian facilities from horse-riding schools, to polocrosse, to dressage. In support of the growing industry, racing, training complexes and rehabilitation infrastructure is continuously being developed and upgraded in Byford, Pinjarra and North Dandalup.
Peel has a clear-cut advantage over other regions in land availability, suitable soil types, access to water and supportive local governments, not to mention the benefit of proximity to major population centres and highly accommodative local planning schemes. The equine industry is already a strong contributor to the Peel economy, and it is evident this is only going to become more significant.